Potential is money you haven’t earned yet. Stop spending it in conversations.

Describing what you could do gives you a small version of the feeling you would get from doing it, which is exactly the problem. The credit arrives early, the appetite drops, and the work looks less urgent because socially you have already had the win. People also start keeping score against the version you described.

Try going quiet on the plan until there is something finished to point at. Tell one person if you need accountability, and pick someone who will ask about progress rather than admire the idea. Let the next conversation be about what you did, not what you are going to do.