Your success story will have a long, boring middle chapter. That’s the part that makes the ending believable.

Every long effort contains a stretch where nothing visible happens and the only thing to report is that you kept going. That section is not a sign the plan is failing, it is what the plan looks like from inside. Skipping it is not available, and shortening it is mostly luck.

Set your expectations for months rather than weeks, and find a way to measure the work that does not depend on results yet. Count sessions, drafts, calls, reps. When the dull part arrives, recognizing it for what it is will keep you from quitting inside it.