Your notes app has a hundred ideas nobody’s seen. Pick one and let it meet the world.

CREATIVITY

WHAT THIS MEANS

Ideas kept private stay perfect, because nothing untested can be wrong. That is the whole appeal of the list, and it is also why the list keeps growing instead of shrinking. An idea only becomes useful when it meets something outside your head and gets corrected.

Open the notes app and pick the one you keep scrolling past. Do the smallest public version of it this week, badly if necessary. One released idea teaches you more than fifty stored ones.

A QUESTION TO SIT WITH

Which idea in your phone has never left it?

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