Stop hiding your ideas like secret recipes. You’ll have better ones next week if you keep making.

Guarding an idea assumes it is the scarce part, when the scarce part is the ability to execute it and the willingness to keep going. Someone who hears your plan almost never has the time or the interest to build it. Meanwhile secrecy costs you every conversation that would have improved it.

Tell people what you are working on and pay attention to which parts they get immediately and which parts confuse them. Take the notes. The reason you can afford to be open is that your next set of ideas will be better than this one.