A million views can vanish by next week. One person saying “this got me through” can last forever.

Reach and effect are two different measurements that happen to be reported by the same interface, and only one of them has a number attached. A large wave of attention passes through people without changing much and then it is gone. Something that arrives at the right moment for one person stays in their life and keeps working long after any count would have reset.

Save the messages. When you are deciding whether any of this is worth continuing, read those rather than the analytics.