Sketch fifty logos. Forty-eight will be forgettable. The two that aren’t wouldn’t exist without the forty-eight.

The weak attempts are not waste on the way to the good ones. They are how the good ones become reachable, because each uses up an obvious answer and pushes your thinking somewhere it would not have gone unprompted. Nobody arrives at the fortieth idea by trying to have it first.

Set a number higher than feels reasonable and reach it before judging anything. Keep the rejected ones visible while you work, since seeing what you have already ruled out is what forces the next batch to differ.