AI can spit out a thousand options. Knowing which one is good is still your job.

CREATIVITY

WHAT THIS MEANS

Producing options has become nearly free, which moves the difficulty somewhere else rather than removing it. While generating was the bottleneck, taste could stay in the background. Now that supply is unlimited, judgement is the only scarce part of the process, and it is the part that still has to be built the slow way.

Spend less time asking for more variations and more time getting clear on what you are selecting for. Write your criteria down first, so you are choosing by something rather than picking whatever catches the eye.

A QUESTION TO SIT WITH

How do you tell a good option from a plausible one?

MORE IN CREATIVITY & ORIGINALITY

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