Your audience will always want the old hit. Grow anyway. The right ones grow with you.

LEADERSHIP

WHAT THIS MEANS

An audience forms around a particular version of you, and it naturally asks for more of what it already liked. That request is not malicious, and it is also not a plan for your next ten years. Staying still to keep everyone is a slow way of losing interest in your own work.

Expect some people to leave when you change, and treat that as a normal cost rather than a sign of error. Move at a pace you can explain, keep making, and pay attention to who stays curious.

A QUESTION TO SIT WITH

Who expects the old version of you to stay?

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