Undivided attention is the rarest thing you can give anyone these days. That’s why it lands so hard.

Attention is the one thing you cannot fake and cannot give to two places at once. Because almost everyone is now partly elsewhere, the rare person who is entirely here registers as something close to generosity. It is not a technique. What lands is the fact that you chose one person over everything else competing for you in that moment.

Pick one conversation this week and put the phone somewhere you cannot see it. Not face down on the table, out of reach. Watch how differently the other person talks when they can tell they have all of you.