Pick one thing and go so deep that people start asking you about it. That’s where respect comes from.

LEADERSHIP

WHAT THIS MEANS

Depth makes you findable in a way that general competence never does. Being reasonably good at many things leaves nobody with a reason to think of you specifically, while knowing one thing properly attaches your name to a subject in people’s heads. Respect tends to follow that, because it is easy to recognise and hard to fake.

Choose something narrow enough to actually finish and give it a year rather than a weekend. Write about it, or answer questions about it in public. The depth comes first and the asking follows, usually later than you expect.

A QUESTION TO SIT WITH

What could you know so well that people come asking?

MORE IN AMBITION, SUCCESS & LEGACY

Free, with nothing to buy inside it.