Followers watch you. Friends show up with soup. Know which ones you have.

GRATITUDE

WHAT THIS MEANS

Audience and relationship are different things that can look similar from inside a good week. Attention is real and pleasant and does not convert into anyone driving across town when you are sick. That is not a criticism of anyone watching; it is simply a different arrangement, with different obligations attached.

Count the people you could call at an inconvenient hour, and be honest about the number. If it is small, the fix is not more reach but more depth with a few. Ask one of them for something small, because reciprocity is how the short list gets built.

A QUESTION TO SIT WITH

Who showed up for you the last bad week?

MORE IN TRUST, LOYALTY & RELATIONSHIPS

Free, with nothing to buy inside it.