The key change near the end of a song works because everything before it built the floor.

A lift only feels like a lift if something underneath it established the level. The moment people remember is built entirely out of the unremarkable minutes preceding it, which is why a highlight cannot simply be extracted and repeated. Impact is a relationship between what came before and what comes next.

When you want something to land, spend your effort on the ordinary part that sets it up. Build the floor before you look for the moment. And if a stretch of your life currently feels like unremarkable groundwork, that is a reasonable description of what it is doing.