The algorithm isn’t your friend. It’s a salesman who learned your name.

Familiarity here is manufactured. The feed knows your habits, your hours and what tends to hold you, and it uses that knowledge in service of engagement rather than your interests. Being known and being cared about are not the same relationship, though they can feel identical from inside.

Notice once this week what happens right before you open an app and right after you close it. Ask whether you left with what you went in for. That small piece of attention does more than any rule about hours.