A personal brand is a logo. A person is the stuff behind it that doesn’t fit on a banner.
REFLECTION
WHAT THIS MEANS
A brand is a simplification built to be recognised quickly, and a person is the opposite of that. Trouble starts when the simplified version becomes the thing you maintain, because the parts that do not match the look get quietly retired. Consistency of image costs you range.
Notice whether you have started filtering what you do by whether it fits how you present. Do one thing this month that is off-brand and keep it off the record. Being harder to summarise is not a problem to solve, and it leaves more of you intact.
A QUESTION TO SIT WITH
What about you would never fit on a profile page?
MORE IN MINDSET & IDENTITY
- The map of yourself you drew at fourteen needs updates. New roads opened. Some bridges closed.
- Your first reaction is a reflex. Your second thought is you. Wait for the second one before hitting send.
- Friends who can sit in a quiet car without talking usually learned to sit in quiet by themselves first.
Free, with nothing to buy inside it.