Anyone will come to your party. A friend comes to your cousin’s band’s terrible gig because you asked.

GRATITUDE

WHAT THIS MEANS

Attendance at the good event proves nothing, since the event itself was the draw. The real signal is turning up to something with no upside, on a weeknight, because you were the one asking. That version costs the person time they will not enjoy, which is what makes it mean something.

Watch who says yes to the low-value invitations, and notice how much shorter that list is than your group chat suggests. Then be that person for somebody else this month. Go to the thing nobody wants to attend, sit through it, and mean it when you say you are glad you came.

A QUESTION TO SIT WITH

Who showed up for something boring because you asked?

MORE IN TRUST, LOYALTY & RELATIONSHIPS

Free, with nothing to buy inside it.