“Sorry for whatever” isn’t an apology. Name the thing, or it didn’t count.

LEADERSHIP

WHAT THIS MEANS

An unspecific apology asks to be forgiven without admitting what for. It protects the person offering it, since nothing has been conceded and the conversation can be closed. The other person is left holding the original injury plus the new insult of being told it has been dealt with.

Say what you did, in the plainest words, and leave out the explanation for a minute. Then say what you will do differently and stop talking. Specificity is uncomfortable, and that discomfort is most of what makes an apology land.

A QUESTION TO SIT WITH

When did you apologize without naming what you did?

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