Food trucks park where the lunch crowd already is. Some success is just being useful in the right spot.

Much of what gets called business sense is really just location. Being useful is necessary and not sufficient, because the same good thing thrives where people already are and dies two streets away, which has nothing to do with the quality of the food. Demand is far easier to find than to create. Experienced people spend their effort on where rather than on persuading.

So before trying to build an audience for something, go looking for where the audience already stands. Who needs this, where do they gather, at what time of day. Take the thing to them instead of waiting to be discovered.