Hype gets you a crowd for a weekend. Respect keeps people coming back for years.

Attention and trust get built by opposite methods. Hype is fast, loud and borrowed, which is why it fades at roughly the speed it arrived. Respect accumulates slowly out of doing what you said you would, repeatedly, usually with nobody watching. The first fills a room once and the second fills it quietly for years, and only one of them can be manufactured in a week.

Choose the slower thing once this week. Deliver what you promised on time instead of promoting it, or fix a flaw nobody has complained about yet. Nothing visible happens immediately, which is why so few people bother.