Aiming big and landing at medium is still a real result. Don’t call it failure.

Setting a high target and getting part of the way there is how most good outcomes actually happen. The mistake is measuring only against the original number, which turns a genuine result into a shortfall. You would not be where you are without having aimed high, and the middle is a real place with real benefits. Calling it failure also talks you out of aiming high next time.

Compare where you are now with where you started rather than with the figure you named at the beginning. Write both down and look at the distance. Then set the next target from here.