Hype fades. Whatever you signed up for during the hype doesn’t.

Excitement has a half-life and commitments do not. The feeling that made something seem obvious will be gone in a few weeks, and the commitment stays where it was: the subscription, the team, the trip you cannot afford. Selling is often timed to catch you inside that window.

Put a delay between wanting and signing, since almost nothing genuinely expires tonight. When something is urgent and thrilling at once, that combination is the thing to be suspicious of. Ask what it looks like in February.