If you wouldn’t do it without a camera, the camera isn’t a reason to do it.

RESILIENCE

WHAT THIS MEANS

Filming changes the audience rather than the act. Anything that only makes sense because it will be seen is being done for the reaction, and the reaction lasts about a day while the consequences keep their own timetable: an injury, a reputation, a clip that outlives the mood it was filmed in. Being watched makes risky things feel lighter than they are.

Before filming anything, ask whether you would still do it on a day with no phone in the room. If the answer is no, that is the decision made. Where somebody is pushing for the clip, let them be the one in it.

A QUESTION TO SIT WITH

What would you not bother doing if nobody were filming?

MORE IN CHOICE & CONSEQUENCE

Free, with nothing to buy inside it.