You don’t have to go viral to matter. Ten people who really get your stuff is a real audience.
CREATIVITY
WHAT THIS MEANS
Reach and effect are different quantities. A million passing views can leave no trace, while ten people who genuinely understand what you are doing will tell others, show up for the next thing, and argue with you usefully. Small numbers of committed people are what most careers are actually built on.
Find out who your ten are. Look at who comments on the work rather than the post, who asks when the next one is coming. Make something specifically for those people this month and tell them you did, which is a better use of a week than chasing a number.
A QUESTION TO SIT WITH
Who are the ten people who actually get what you make?
MORE IN CREATIVITY & ORIGINALITY
- Rock and hip-hop were both called noise by adults once. New sounds usually get dismissed before they get copied.
- If someone tells you your art is “too much,” some of your audience is looking for exactly that much.
- A sharp chisel is safer than a dull one. Same with ideas: the vague ones are the ones that slip.
Free, with nothing to buy inside it.