Being fully present with someone is the cheapest gift you’ll ever give and the rarest one they get.

Undivided attention costs no money and almost nobody gets any. Twenty minutes where you are not glancing at a screen, not waiting for your turn to talk and not partly somewhere else is rare enough that people remember it, and it is available to you at any time for free. The scarcity is not about money or opportunity. It is about willingness.

Give one person twenty uninterrupted minutes this week. Phone face down in another room, no agenda, and let them finish their sentences without you steering the subject.