Charity you film for views might still help someone. Just be honest about who else it’s helping.

LEADERSHIP

WHAT THIS MEANS

Two things can be true in the same video. The meal handed over was real and the person who received it was genuinely helped, and the filming also delivered something valuable to you, which does not cancel the first part. The trouble only starts with pretending the second half is not happening.

If you record something good you did, be straightforward about why the camera is there. Ask whoever is in the frame whether they want to be, and respect a no. Then do one thing this month that nobody hears about, as a check on yourself.

A QUESTION TO SIT WITH

Who else benefits when you film yourself doing good?

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