Ten years from now, you won’t care who unfollowed you. You’ll care who stayed.

Attention from people who barely know you is cheap to gain and cheap to lose, which is why losing it stings for a day and then stops meaning anything. The accounting that lasts runs much slower. Who kept turning up, who answered when it was inconvenient, who knew the unflattering parts and stayed anyway.

If a number dropped this week, let it drop. Put the energy into one person who has been around a long time, and make the effort visible to them rather than to an audience.