Stand at airport arrivals for ten minutes. You’ll learn what people actually care about.

Arrivals halls strip away whatever people normally perform. Nobody standing there with flowers is thinking about their job title. They are waiting for one particular person to come through a door, and what you are watching is what people care about once everything optional has been taken away.

Watch a reunion of any kind this week, at a station or a gate or a school pickup, and notice what it consists of. Then be the one who turns up to collect somebody, since being met beats being told you were missed.