Make the weird song, the odd drawing, the niche video. The safe version already exists ten thousand times.

CREATIVITY

WHAT THIS MEANS

Safe work competes with ten thousand identical things, and the only way to win that fight is to be slightly better at being the same. The odd version has no competition, because nobody else had your particular combination of obsessions. It will be liked by fewer people, more intensely, which turns out to be the better trade.

Make the version you would make if nobody you know was going to see it, and then let them see it anyway. Keep the part you were going to cut for being too much. That part is usually the reason anybody remembers it.

A QUESTION TO SIT WITH

Have you shelved a strange idea for a safer one?

MORE IN CREATIVITY & ORIGINALITY

Free, with nothing to buy inside it.