Boredom is where a lot of ideas are hiding. Your phone keeps finding them before you do.
CREATIVITY
CREATIVITY
Ideas arrive in the gaps, and the gaps are exactly what gets filled. A queue, a bus ride, five minutes waiting for somebody used to be when your mind wandered somewhere useful, and now every one of those slots has something in it designed to be more immediately interesting. Nothing is wrong with you for reaching. The competition is simply unfair.
Leave the phone in your pocket for the next three gaps you hit today and be bored on purpose. Keep a note open for whatever turns up, because it will seem unimpressive and be worth having.
What idea arrived the last time you were properly bored?
Free, with nothing to buy inside it.