Typos in a letter from your grandma beat perfect fonts from a brand. Notice what’s real.

Polish is cheap now, and roughness is the expensive thing. A crossed-out word and a wobbly line mean a particular person sat down and spent twenty minutes on you, while a flawless message from a company means a template went out to four hundred thousand people. Perfect is often a sign that nobody was there.

You can use this in both directions. Keep the rough things: the card, the note left on the counter, the voice message nobody edited. And send one yourself this week, handwritten and slightly wrong, because it will outlast anything you could have typed.