Not posting something is a decision too. Sometimes it’s the most grown-up one you’ll make that day.

Choosing not to say something in public is an act, not an absence. The pull to post carries its own momentum, so stopping takes more from you than going ahead does, which is why it never gets credit. Keeping a thing to yourself leaves it yours and keeps you out of a conversation you never wanted. Most regretted posts were made in the ninety seconds before they would have cooled off.

Write the next one and leave it in drafts until morning. If it still looks right then, post it. If the urge has gone, you have your answer about what it was for.