A platform can connect two people while owning the conditions of their connection.
LEADERSHIP
LEADERSHIP
Two people can find each other through a platform and still have every condition of their contact set by a third party, what they can send, what is shown to whom, what happens if the service changes or disappears. The relationship is real and the ground it stands on belongs to someone else.
For the connections that matter, move at least one thread off the platform. A number, an address, an email. It takes a minute and it means the relationship survives a policy change, an account closure, or a company deciding to do something different.
Which friendship of yours exists only inside somebody else’s app?
Free, with nothing to buy inside it.