The easier it becomes to produce a convincing image, the more expensive believing one becomes.

As convincing images become easy to make, the value of an image as evidence falls. The cost does not land on the fakes, it lands on everything real, since now every genuine photograph also has to be established rather than simply seen. Believing gets more expensive across the board.

Shift your weight onto sources rather than content. Who published this, where did it come from, is it corroborated elsewhere. And accept a slower reaction to striking images. The instinct to believe your eyes was reliable for a long time and is now doing more harm than good.