The favorite carries predictions they did not personally make.

Being the favourite means carrying expectations you never agreed to. Other people made predictions, and those predictions become a standard you are judged against, so that meeting them earns nothing and missing them counts as failure. It is a burden constructed entirely by observers.

If you are in that position, separate the external forecast from your own aims explicitly, ideally in writing, before the event. Judge yourself against yours. And if you tend to make confident predictions about other people, notice that you are handing them something to carry, even when the prediction is flattering, and especially then.