The feedback that names an exact moment is easier to act on than a broad judgment.

Broad judgments cannot be worked with. Told that a presentation was unconvincing or that they seemed disengaged, a person can only feel bad and guess, whereas a named moment, the minute the room went quiet, the answer that arrived too fast, gives them something to look at directly. Specificity also shrinks the criticism to its true size instead of letting it apply to everything.

Before you offer feedback, find the exact instance you are actually reacting to. Describe it plainly and say what you noticed happen next. If you cannot locate a moment, wait until you can.