A familiar brand still owes the next item the care that built its familiarity.

Reputation is built by particular acts and spent by assuming it will hold. A name that people trust was earned by a long run of items made carefully, and nothing about that history improves the next one, which has to be made just as carefully by someone who could get away with less. Trust decays quietly. It is rarely lost in one visible failure and usually lost in a sequence of small permissions granted to oneself.

Look at whatever you are known for and ask where you have started coasting. Then give the next piece the attention you gave when nobody knew your name.