The person choosing colors is planning how separate things will live together.
CREATIVITY
CREATIVITY
Choosing a colour is never about one colour. Each decision is really a decision about relationships: how the wall will sit next to the floor, how the cover will look beside the others on a shelf, what happens at six in the evening when the light goes orange. The work is arranging coexistence, which is why it is harder than it looks and why samples on a small card mislead.
Hold your options together rather than one at a time, in the actual room, at the hour you will use it. Ask what has to get along with what. Most colour mistakes are really mistakes about company.
What are you choosing now that must live beside everything else?
Free, with nothing to buy inside it.