Become difficult to stop because your strategy does not depend on one tool.

A strategy that depends on one tool, one channel, one relationship, has a single point of failure, and single points of failure eventually fail. Spreading the dependency makes you harder to stop, not because any one route is better but because no one loss ends things.

Identify what your current plan cannot survive losing. Build even a weak alternative for it. Redundancy feels wasteful right up until the day it is the only reason you are still moving.