The second thing you make is harder than the first. Now you know what you’re risking. Make it anyway.

LEADERSHIP

WHAT THIS MEANS

The first attempt at anything is protected by not knowing better. You had no reputation on the line and no idea how it could go wrong. By the second one you have both, and that knowledge shows up as hesitation dressed as high standards. Difficulty going up is a sign you learned something, not a sign to stop.

Pick the follow-up you have been circling and give it a deadline you tell one other person about. Let it be worse than you want. Finishing a second thing is how the third one gets easier.

A QUESTION TO SIT WITH

What is your follow-up, and what makes it feel heavier?

MORE IN AMBITION, SUCCESS & LEGACY

Free, with nothing to buy inside it.