Make small bets. Ten little experiments teach you more than one giant gamble you can’t afford to lose.

Ten small experiments teach more than one enormous bet, because ten results beat a single verdict. Each cheap test tells you something about what works and about what you actually enjoy doing, and none of them can knock you out of the game. One huge gamble gives you a single data point and can end everything.

Break whatever you are planning into the smallest testable pieces. One post, one customer, one week, one rough prototype. Run the next piece this week and let its result choose the one after it.