A machine can generate a thousand images. It can’t remember your grandma’s kitchen. That’s your edge.

CREATIVITY

WHAT THIS MEANS

A machine has read everything and lived nothing. It can assemble any style on request, which makes style itself cheap, and it cannot tell you about the specific smell of one kitchen at one hour in a house that no longer exists. Your material is the part of your life nobody else has access to. That is not a small advantage, it is the only one that cannot be copied.

Write down five details from your own life that would be impossible to guess. A phrase only your family uses, a room, a sound, a habit of somebody you love. Put one of them into whatever you make next.

A QUESTION TO SIT WITH

Whose kitchen or street could only you describe from memory?

MORE IN CREATIVITY & ORIGINALITY

Free, with nothing to buy inside it.