If you can’t explain the destination to a nine-year-old, your team is probably lost too.

Complicated explanations often hide the fact that you have not worked out what you mean. Simplicity is a test you run on yourself: if you cannot say it plainly, the fog is yours, and the group inherits it. People then follow the vague version, which means everyone heads somewhere slightly different. The problem shows up as their confusion but it started with you.

Try saying your current goal in words a child would follow, out loud, and notice where you start adding qualifiers. That spot is the unclear part. Fix it before you explain anything to anyone again.