You don’t need a personal brand. You need a personal code.

A brand is a set of decisions about how you appear, maintained for an audience, and it needs updating every time the audience moves. A code is a short list of things you do regardless of who is watching. One requires constant attention to other people. The other settles arguments with yourself before they get started.

Write four lines this week describing how you intend to act. Tell the truth when it costs something, finish what you start, never punch down. Keep them plain enough that you could apply them tonight without thinking hard about it.