The highlight is thirty seconds long. The practice behind it wouldn’t fit in a whole season of clips.

CREATIVITY

WHAT THIS MEANS

The clip is the output of a process that cannot be filmed interestingly. Thousands of repetitions, most of them dull and many of them failures, compress into a few seconds where it looks effortless, and effortless is the whole illusion. Nobody posts the failed attempts because nobody would watch them. So the ratio you see is wrong, and you compare your process to someone else’s result.

When a clip makes you feel behind, multiply it by the boring hours it took and compare like with like. Then go and add one of your own. The gap between you and them is mostly footage nobody kept.

A QUESTION TO SIT WITH

How many unseen hours sit behind your best thirty seconds?

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