Trophies end up in a box in the garage. The teammate you picked up after the loss remembers forever.

Results decay and conduct gets stored inside people. Nobody on your team will be able to tell you the score of that game in ten years, and every one of them will remember who came over afterward and who walked straight to the car. Winning is still worth wanting, so none of this is a consolation prize. It is simply where the durable part of a season ends up.

After the next bad result, find whoever is taking it hardest. Do not fix it or explain it, just sit next to them for five minutes. That is the whole move, and it works every time.