When you finally get the win, remember who fed you when it was just an idea.

GRATITUDE

WHAT THIS MEANS

Backing somebody early costs far more than backing them late. Once a thing works, support is free and everybody has always believed in you, while the person who took you seriously when there was nothing to take seriously was spending on faith alone. Success reorders memory so the crowd feels like it was there the whole time. Keeping the sequence straight is a small discipline worth having.

Write down who was there at the start, now, while it is still accurate. When something good lands, name them out loud in front of other people. It costs nothing and it is true.

A QUESTION TO SIT WITH

Who believed in your plan before it looked like anything?

MORE IN TRUST, LOYALTY & RELATIONSHIPS

Free, with nothing to buy inside it.