Hype gets you through the door once. Skill is what gets you invited back.

REFLECTION

WHAT THIS MEANS

Attention and ability are different assets, and they fail at different moments. A strong pitch, a viral moment or a good recommendation can put you in the room, and after that the work has to be there. The second invitation is the honest one, because it is based on what you actually did.

If you are getting first chances but not repeats, look at the delivery rather than the presentation. Ask someone who worked with you what they would hesitate to say about the result. Then spend the next stretch making the work rather than the announcement.

A QUESTION TO SIT WITH

What got you invited back the second time?

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