Trying to appeal to everyone makes you background music. Pick your corner and own it.
LEADERSHIP
LEADERSHIP
Work sanded down to offend nobody also fails to reach anybody. Every choice that might put one person off is usually the same choice that would make another person feel found, so removing all of them leaves something pleasant and forgettable. Broad appeal is what happens after specific appeal, not instead of it.
Decide who your work is for and let the rest go. Keep the detail you were about to cut because it seemed too particular, since that is usually the part someone will recognize. A smaller group that cares beats a larger one that nods.
Which corner would you claim if you stopped hedging?
Free, with nothing to buy inside it.