There are plenty of copies in the world already. What’s missing is the one only you would make.

LEADERSHIP

WHAT THIS MEANS

The world has no shortage of competent imitations, so producing another one adds very little. What is genuinely scarce is the version that could only have come from one person, with their particular obsessions and blind spots intact. Scarcity is the argument for making your own strange thing rather than a better copy.

Look at what you are working on and find the part you added because you thought it was expected. Remove it. Then ask what you would make if nobody were going to compare it to anything, and put more of that in.

A QUESTION TO SIT WITH

What would go unmade if you never made it?

MORE IN AMBITION, SUCCESS & LEGACY

Free, with nothing to buy inside it.