Your style is allowed to change. You’re not a brand logo; you’re a person still becoming.

CREATIVITY

WHAT THIS MEANS

Consistency is useful for packaging and a poor rule for a person. Once you have been recognised for a certain look or sound, there is pressure to keep producing it, and that pressure can outlive your interest in it by years. What sounds like loyalty to an audience is often just fear of being unrecognisable for a while.

If something in your work has started to bore you, treat that as information rather than a flaw. Try one piece this month in a direction you have been curious about and not allowed yourself.

A QUESTION TO SIT WITH

Which old style are you keeping out of loyalty?

MORE IN GROWTH, CHANGE & REINVENTION

Free, with nothing to buy inside it.