You counted your followers twice today. When was the last time you counted the people who’d pick up at 3 a.m.?

Two numbers describe your life and only one of them is displayed. The visible count updates constantly, rewards checking and measures reach. The other one is small, appears nowhere, and is the only one that does anything when something goes badly wrong at three in the morning. Attention naturally flows to whichever number is easier to watch.

Count the second one. Actually name them, and be honest about who is on the list. Then do something for one of those people this week, because that list is maintained by contact and by nothing else.